Category Archives: Pa-Go-Go

Pa-Go-Go Discography

Story of how Cameo acquired “96 Tears”, Billboard, October 1, 1966 note “Bago Records” (sic)

Any help with the discography or info on Pa-Go-Go in general would be appreciated!

Lillian Gonzales and her husband Joe “Pato” Gonzales owned the El Pato grocery store in Saginaw, Michigan, and also ran the Gonzales & Gonzales artist management company. Joe, whose name I’ve seen in print as Jose Gonzales or Victor Gonzales, owned half of Bego Records with Paulino Bernal, which had been releasing conjunto records in McAllen, Texas since the early ’60s.

Joe started the Pa-Go-Go record with brothers Rudy “Tee” Gonzales and Manuel Gonzales (apparently no relation to Joe – see comment from Cisco below), basing the label out of San Antonio where Rudy Gonzales had his group, Rudy & the Reno Bops. Pa-Go-Go’s focus would be less specialized than Bego’s, with rock, soul and r&b releases.

Lillie Gonzales brought ? & the Mysterians to Art Schiell’s Recording Studio in Bay City, Michigan in April, 1966 to record a version of “Midnight Hour” and their original song, “96 Tears”, with Rudy Gonzales producing. The first pressing was 750 copies, but there were additional pressings as the single broke out on stations in Saginaw, Flint, Windsor and Detroit.

According to Billboard, Neil Bogart, a twenty-three year old sales manager at Cameo-Parkway flew to McAllen, Texas to purchase the master of “96 Tears” from Bego, winning out over a verbal agreement with Roulette’s Morris Levy.

Although Pa-Go-Go’s address of 408 Hazel St. San Antonio, Texas was on the labels of every release, about half the acts were from Michigan. A Billboard item from October, 1967 even mentions the label being headquartered in Saginaw. Pa-Go-Go only existed for about a year and a half, but released some fine music in that time, with the last single I can find mention of, Count & the Colony’s “Say What You Think” being sold to SSS International.

Pa-Go-Go Discography:

101 – Danny & the Tejanos – “Mi otra movida” (Polka) / “Con esta copa” (Ranchera)
102 – Question Mark & the Mysterians – “96 Tears” / “Midnight Hour” (April, 1966)
103 – Sir David & His Knights – “Shotgun” / “All My Love” (David Camarillo, published by Ed Arguello Pub.)
104 – Fernando Y Juan – “Se te llego tu dia” / “Vuela vuela Palomita”
105 – Chavez & the Chevelles – “Buscando Una Estrella” / “El Trenesito (The Train)” (D.A.R.)
106 – Danny & The Tejanos – “Confecion” / “Mundo raro”
107 – Little Henry & His Band – “No soy tu arroz con pollo” (Isidrio Lopez) / “Amor sin medida” (Jose A. Jimenez)
108 – Sonny Ace- “Ya volvio la Palomia” (Lonnie Guerrero) / “Sandra” (Martin Linan)
109 – ?
110 – Al Pinckney & the Exclusives – “Coasting” / “La-Hai”
111 – Chavez & the Chevelles – “Pido” / “Angelitos Negros”
112 – Danny & the Tejanos – “Listen, Sweet Thing” / “What’s the Word” (Danny Martinez)
113 – Conjunto Los Galantes de Manuel Gutierrez – “Contestaction a ‘Me Voy Lejos'” / “Ellas”
114 – ?
115 – Freddie Fender & His All Stars – “Cool Mary Lou” / “You Are My Sunshine”
116 – ?
117 – ?
118 – Staffs – “Another Love” / “I Just Can’t Go to Sleep”
119 – ?
120 – ?
121 – Count and the Colony – “Can’t You See” (Dick Brown, Butch Burden) / “That’s the Way” (Larry Wheatley, Butch Burden)
201 – Count and the Colony – “Say What You Think” / “Symptoms of Love” (October, 1967)

Billboard, July 1, 1967
Billboard, July 1, 1967
#101 shows only “Go-Go” on the label.
Little Henry Pa-Go-Go 45 No Soy Tu Arroz Con Pollo

See the entry on the Staffs for more about that band.

At this point I’m not sure if the missing numbers were actually issued, as I haven’t found any evidence of them, nor has Davie Gordon (see his comment below) or Mike Markesich.

? & the Mysterians, Sir David and His Knights, and Count and the Colony were all Michigan acts. Danny & the Tejanos, the Staffs and Al Pinckney & the Exclusives were from Texas (see comment from Robert Villarreal below).

Sources: background on Bego from Wikipedia, most complete account of the early days of ? & the Mysterians I could find was at MichiganRockandRollLegends.com, with further background from the ChicagoReader.com, Fredric Dannen’s Hit Men, and info on Danny & the Tejanos and Sir David & His Knights from I’m Shakin’.

Thank you to Martin Hancock for info on the Little Henry 45 and to Antonio of La Plebe for his contributions to the discography. Thanks also to Francisco Candia, Shane, Alfonso, and Josh (jollyrarestuff) for their help with the discography.

Sonny Ace Pa-Go-Go 45 Ya Volvio La Palomita

The Staffs

The Staffs, from left: David Ceballos, Jesse Salinas, Raul Altamirano, Emilo Reyna and Ruben Ceballos

Raul Altamirano (vocals and bass)
David Ceballos (guitar)
Jesse Salinas (bass)
Ruben Ceballos (keyboards and harmonica)
Emilio Reyna (drums)

Jesse Salinas joined the Staffs on bass, after playing rhythm guitar for Noe Pro & the Semi-tones. Although the band did not record while Jesse was in the group, they did cut one excellent 45 in October 1966 for the Pa-Go-Go label out of San Antonio. One side is “Another Love”, an excellent original by singer Raul Altamirano, backed with a Kinks song, “I Just Can’t Go To Sleep” that I haven’t heard yet.

Thank you to Jesse Salinas for the photos and to Mike Markesich for the label scan and information on the Pa-Go-Go release.

The Staffs get with the times
Yearbook photo with Raul playing bass

? and the Mysterians

Saturday, Feb 24, 2007, there’s a benefit in Brooklyn for Rudy Martinez aka “Question Mark” the singer and songwriter of 96 Tears. His house burned down on January 9, and he lost all of his memorabilia, including the actual Farfisa on which Mysterians’ organist Frank Rodriguez played the famous 96 Tears riff. There’s a moving video of Question Mark walking through the wreckage at http://96tears.net/ and if you want to donate something to Rudy, you can do it there.

Come out to the Laila Lounge, 113 N. 7th St. (near the L train at Bedford) in Williamsburg, Brooklyn. There will be bands from 8 pm until 11, then djs including Phast Phreddie, Mike Lynch and myself, and a raffle of rare 60’s movie posters. Only $5, and all proceeds will go to Question Mark.

Most people familiar with garage will know their famous songs “96 Tears”, “I Need Somebody”, “‘8’ Teen”, so I’m including just a few lesser-known tracks as samples of their sound.

The version of “96 Tears” here is an earlier, slower take. It’s good, but I don’t think this version would have gotten them to #1 on the charts. “Ten O’Clock” is one of the best songs from their first lp, and was never released on 45. The soulful “Ain’t It a Shame” is from a 1969 single on the Tangerine label (? has a thing for the color orange, supposedly signing with Cameo-Parkway and Tangerine because of the color of their labels!)

? and the Mysterians cut plenty of good garage songs, and I definitely can recommend either of their original lps or the ‘Best of’ compilaton for those who want to hear more.